In the Netherlands, every year, 143 million KG waste is being produced in the kitchen industry. Still wants to change that. By offering high quality durable kitchens and refurbishment services they lower Co2 emissions and reduce waste. They approached me in 2022 to develop a marketing plan that would kickstart their business in the b2b market.
During the 6-month project I helped them from research to execution. The project started with interviews with so-called buying personas. These insights allowed us to formulate a value proposition that served as a starting point for all future marketing and communication activities. Eventually, I provided Still with advice for web design, copy and digital campaigns. Now they are ready to shake up the kitchen industry!
