In 2024, Marie-Stella-Maris was still relatively unknown, especially regarding their social and sustainable commitment that surrounds the brand. Many
people perceive Marie as a luxury brand with delightful fragrances, associated with high prices and quality. However, they often miss the social impact or sustainability layers, leaving them just to be another beauty brand.
The brief was to develop an inspiring brand story that translates the essence of Marie-Stella-Maris, whilst creating a logical connection between the worlds of luxury and social responsibility. Secondly, they briefed me to develop a creative idea and advertisement to showcase their proposition as premium care brand that makes social impact.
I organised a creative brainstorm to get to the core of why Marie does what she does and what she aims to achieve with her products. With the insights gained, I developed a brand presentation from which the brand story emerged. A few weeks later, the ad campaign followed with the creative insight: Marie-Stella-Maris’ products reflect their impact in areas where there is insufficient clean drinking water. By portraying both with the message ‘Not Just a Soap’, we sought to make consumers aware of the world that lurks behind the soap. A world of years of supporting water projects around the world, recycling innovations in shops and
reduction of harmful substances in the soap production process.
Marie-Stella-Maris, a luxury brand with blissful products as well as a social heart. That’s what I call a love brand.
