1 in 4 millennials in the Netherlands has dealt with exhaustion or burn-out. Interpolis wanted to raise awareness about this issue and commissioned creative agency Dorst & Lesser and Bonsai to develop a campaign.
The concept for an influencer campaign arose from the question: how do you inform and help millennials with a complex issue such as burn out?
Our answer was content that’s worth watching and gives people insights about the issue. We developed a series of 4 videos and 4 podcasts where Youtuber Marije van der Made invites famous millennials to talk about their experiences with exhaustion and stress.
The youtube videos have over 200.000 views and the podcasts are featured on Spotify and Itunes.
ClientDorst & Lesser / InterpolisServicesConcept, Video Production, PodcastYear2019LinkYoutube/interpolis
