Inepro – Content campaign

Inepro recently produced Spider, a state of the art card reader. The small device can be used on i.e. printers, doors and lockers and enables people to acces devices and certain spaces. For technical companies like Inepro it can be challenging to create a buzz around a new product. It’s functional and it’s smart but it doesn’t really trigger emotions like, let’s say cookie dough ice cream for example. This campaigns started with a well-defined outcome: stand out from competitors that only create boring content and grab attention from current customers.
And so it did. We hired Sir David Attenborough (ok, actually Dutch actor Jeroen Kramer) to take the customer on a journey to the natural habitat of the Spider and show all the marvelous features of the card reader while walking through the workplace of Inepro.
The content strategy reached over two thousand prospects via pr, newsletters, paid advertising and fairs. The Spider is now a widely used card reading at leading universities and corporates around the world.