Bestseller is a Danish fashion company with well-known brands such as Selected and Vero Moda. In the spring of 2018, they planned to promote their webshop bestseller.com and asked us to think of a content marketing plan.
To tell the audience about the brand story, we wrote a manifesto and shot a brand film in Malaga, Spain. Also, we shot social videos and style photos to tease the campaign days before the brand film was published.
With a social advertising strategy, we targeted the 3 main customer groups men, women and children, eventually resulting in 500.000 new customers and a 25% increase in traffic to the website.
ClientBestsellerServicesStrategy, Concept, Video production Year2017Linkwww.bestseller.com
