We helped Bacardi to strengthen its brand position in the music segment with a video campaign.
A series of videos engaged young music lovers and empowered them to pursue their careers as musicians. The concept was built around the hashtag ‘sharewhatmovesyou’ and activated hundreds of people to send in videos, showcasing what moves them in music or dance.
Together with Bacardi we chose two talents that deserved a video portrait and online visibility to kick start their careers.
