What I do
Brand thinking canvas
The Brand Thinking Canvas is a workshop that enables anyone to build a strong brand. It is used and loved by thousands of entrepreneurs, brand professionals and creators worldwide.
Paper & Digital
The Brand Thinking Canvas is formatted for both print and digital use. Some people love to hang the physical canvas on their wall; others collaborate online by using the tool in software like Miro or Canva.
In every fase
Whether you are plotting world domination from your bedroom, or you are looking for more brand clarity as you scale to reach thousands of people, the Brand Thinking Canvas is a tool for every phase of your brand-building journey.
Individually & in teams
The Brand Thinking Canvas is the perfect tool to get your team aligned around your vision, mission and core values, and to define how you will all bring it to life.
Part 1 - Who are you?
We start at the core of the brand and go from the inside out:
Brand essence: your purpose, captured in a short, compelling sentence. Vision: what is the world you want to see? Mission: how will you work toward your vision? What will you do, for whom and by what means? Values: what are the principles that guide your actions and decisions? Brand promises: what do you promise to deliver to your audience? Think of this as your wedding vows. Verbal identity: how does your brand translate to your verbal expression? Example: Payoff/slogan, tone of voice.
