What I do

Brand thinking canvas

The Brand Thinking Canvas is a workshop that enables anyone to build a strong brand. It is used and loved by thousands of entrepreneurs, brand professionals and creators worldwide. 

Paper & Digital

The Brand Thinking Canvas is designed for both print and digital use. Often, we work in physical sessions, taking notes on large posters. For online collaboration, using the tool in software like Miro also works perfectly.

In every fase

Whether you are plotting a start-up, or you are looking for more brand clarity as you scale, the Brand Thinking Canvas is a tool for every phase of your brand-building journey.

Individually & in teams

The Brand Thinking Canvas is the perfect tool to get your team aligned around your vision, mission and core values, and to define how you will all bring it to life.

Part 1 - Who are you?

We start at the core of the brand and go from the inside out:

  • Brand essence: your purpose, captured in a short, compelling sentence.
  • Vision: what is the world you want to see?
  • Mission: how will you work toward your vision? What will you do, for whom and by what means?
  • Values: what are the principles that guide your actions and decisions?
  • Brand promises: what do you promise to deliver to your audience? Think of this as your wedding vows.
  • Verbal identity: how does your brand translate to your verbal expression? Example: Payoff/slogan, tone of voice.

Part 2 - Who is your audience?

What audiences do you have and what message do you deploy?

  • First, define all your different buying persona. Persona for a brand are more than just customers, they can also be investors, future employees, the press, etc.
  • For each type, map out what you want them to think and feel and how you think you can achieve this.
  • At the end of this session we will create messaging for all your audiences that resonates with their triggers and needs.

Are you ready for change?

Get in touch and I will explain how this workshop can fit your brand.

Tell me more

Are you ready to kickstart your brand?

Tell me more!