Strong brands are crystal clear on what drives them and what they want to be recognized for by others. They radiate what they stand for through every single interaction their audience has with them.

The Brand Thinking Canvas offers a holistic model that helps you define a core starting point for your brand, and catalyzes ideas for brand-building interactions with your audiences. It helps you to define who you are, what you do and why it matters, who your audience is and how you can direct what they think and feel about you. The canvasses give you a great birds-eye view of your brand to use as a foundation for your everyday brand building.

The Brand Thinking Canvas is part of our complete brand-building methodology as outlined in our book ‘Brand The Change’